29 Sep 10 Tips for Marketing your Business on Pinterest [Infographic]
If you think that publishing is going through an evolution, then photography is experiencing a revolution.There are happy snappers everywhere. The smartphone with the inbuilt high definition camera is turning everyone into a photographer. Add some software technology with Instagram filters and an ordinary photo is becoming a piece of art. Sites such as Pinterest are also allowing us to share this visual art form in glorious color, creativity, and ease just by pinning images from the screen with a couple of clicks.
The Rise of Social Mobile Commerce
The Fancy has introduced a few new features into its mobile app offering, most notably the ability to buy products (they are reportedly making an average of $50,000 each week from users snapping up the products they fancy). Up until now, users could only collect images they fancied, but now you can buy them with one-click purchasing directly from your iPhone or iPad.
This revolution is changing the way businesses perform commerce online. Online vendors realize that the habits and practices of buyers online are changing rapidly, and that tablet and smartphone users are much more likely to impulse buy with the convenience of one-click shopping.
Pinterest has the Numbers
When it is all said and done, Pinterest still has the mind share and the numbers (currently at over 20 million users) but it certainly needs to keep developing its platform rapidly.
So how do you use Pinterest to market your business?
10 Tips for Marketing on Pinterest
As with all marketing you need to start with a plan to win and Pinterest is no different.
1. Plan for Pinning Success
When setting up your account make sure it is set up properly and branded with your logo. Create boards that suit your target customers and your industry niche. Also make sure that you have integrated your Pinterest platform with your other social media platforms.
2. Remember Copyright
I was attending an online retailer conference recently and ShopNBC pointed out that it is important to ensure that you are not pinning images that have copyright. Also remember to attribute your source.
3. Pin Strategically
The mantra is Pin, Repin and follow. Build up a loyal tribe and they will reward you with significant sharing. Remember when anyone repins the link still points back to your site. Think of Pinterest as a friendly virus.
4. Be a Social Pinner
Don’t forget to comment , like other pins and @tag other pinners by name. Also remember your manners and say thanks when you are repinned.
5. Produce Pinnable Content
The rise of a much more visual web requires you to create and share high quality images. Also remember that you can also pin video as well. For B2B businesses that work in knowledge industries you can also pin images that point to your presentations on Slideshare.
6. Create and Curate
Don’t just post your images curate other quality images and photos from others. Remember to share the love. The power of reciprocation is alive and well and if you share others content they will feel obliged to share yours.
7. Be a Creative Pinner
A lot of business have great images offline that could be placed online to add to your content. Run competitions and include call to action in your pins.
8. Keep Search Engines in Mind
Google notices fresh content and also social signals. So optimize your pins with hashtags, links, categories and keywords. It is very important to pin images and content from your website. Pinterest can drive a lot of traffic to your website if you do this correctly with compelling and contagious photos and pictures. Infographics work very well on Pinterest.
9. Don’t Forget your Tools
The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.
10. Monitor and Measure your Traffic
This will assist you in finding out what works and what doesn’t. Do more of what works. Also monitor what your competitors and other brands are doing and you will be surprised by what you will learn.
What about You?
How are you using Pinterest? Is it working for you?
Is Pinterest a waste of time for your business. Should B2B businesses bother with Pinterest?
I look forward to hearing your stories.
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- Pinterest Drives more Traffic than LinkedIn and Google Plus
- 7 Ways to Use Pinterest to Promote your Business – Plus Infographic
- What is Pinterest and How Can You Use it for Marketing your Business?
- 6 Social Media Networks to Watch in 2012 – Plus Infographics
- Social Media Sharing Trends in 2011- Infographic
- 7 Top Trends in Social Media
Image by Arctic–Fox
The smart business owners and the savvy operators of eCommerce stores know that the free traffic delivered by search engines is worth gold to a business.
Research shows that ranking first on Google produces over 40 percent of all clicks to websites. Listing on the first page of a search, results in over 90 percent of all clicks. Now that is important in a digital economy!
Also a Google search can produce a negative or positive impression about a brand depending on what content and links appear in the search results. So online reputation management is also an important activity.
For a long time, Search Engine Optimization and Online Reputation Management have been looked upon as two parallel services. Google recently has changed how it performs its search. These updates to the search engine algorithms were titled “Panda” and the most recent changes were called “Penguin“.
So with these changes where does the future of both these services lie?
Let’s breakdown each of the services.
Search Engine Optimization (SEO)
When SEO started, it was easy to do. There were guaranteed success methods and approaches such as the following produced great results.
- Keyword density
- Meta tags
There were sites which went up overnight by acquiring links from questionable sources. Spamming an important keyword on the page was a very likely affair. People posted articles on blog networks, with each topic as unrelated as chalk and cheese!
The creation of low-quality, thin content was an easy option for a lot of people who were trying to gain success overnight! This list can go on and on!
Anything that is abused over time is likely to burn out. And so did these practices!
Google Wants Quality Content
Google’s Panda update was aimed at providing more relevant and quality content to users. This update was rolled out in the USA in February 2011, with various refreshes and updates over the course of the next 16 months. Panda 3.8 was released in the end of June 2012. While webmasters were still trying to come to terms with the Panda update (about 11.8% of all searches were affected with the first update.)
Google recently rolled out the Penguin update (about 3.1% of all search queries were affected). This update was aimed at keeping a check on
- Link schemes
- Exact anchor text linking
- Blog networks
- Duplicate content etc
Here is a great infographic comparing Google’s Panda and Penguin updates and how they affect your Brand’s visibility to the Google search engine.
Infographic by Reload Media – Difference between Google Penguin & Panda
Content Marketing is Vital to SEO
Post these two updates, the SEO world has started viewing the terms ‘content’ and ‘links’ differently. For an SEO guy, content started focusing more on pieces that were not only unique and engaging but also something that a user could associate with!
Content Marketing became a term that every SEO expert started relating with more closely!
SEO agencies have started rolling out extensive content marketing plans for their clients, focusing on the creation of detailed content plans including the following
- PDF documents
- Image syndication
You name a medium, and they have targeted it! SEO started focusing strongly on content marketing, wherein content marketing has become the crux of any SEO campaign.
Online Reputation Management (ORM)
ORM is one of the most dynamic activities online and one of the most difficult too. It is the only activity where you have little or no control over different situations and/or circumstances which can completely turn around all the hard work invested into a campaign!
An outsider speaking about your brand, the brand’s offline activities, and the actions of an important entity associated with the brand, all these can completely change the statistics of your campaign overnight! Positive mentions, neutral mentions and negative mentions! These more or less rule the life of that person who is trying to protect your online reputation.
Let’s run through the aim of any ORM campaign:
- Ensure that the client get as much positive exposure as possible. Try and get as many positive mentions up in the top 10/20/30 results!
- If it isn’t positive, ensure that you have neutral content about your brand!
- Neutralize the NEGATIVE content pieces!!!!
The easiest way to go about doing this is to ensure that you have positive/neutral content online talking about your brand. (Not that it is easy to do that!)
Also, since you work closely with the brand, you become the official channel of sorts, responsible for creating content and syndication across mediums and platforms! The content creation involves having an exhaustive content plan in place and using various mediums including videos, blogs, articles, etc.
Does this Sound Similar to SEO?
The lines distinguishing both these services are becoming less distinct by each passing day. The objective of both SEO and ORM now align towards the creation of good, unique and engaging content. Content marketing remains the focus of both services. Reaching out to new people, gaining greater visibility and creating a stronger brand presence are extremely important. The principle of SEO is now to ensure that not only is your brand reaching out to more people but also focus on creating a strong brand presence online.
SEO is Now Part of Brand Building
Brand building is becoming a more integral part of SEO activity! ORM has by principle always concentrated on promoting the brand!
It seems that a new service package offering Branding + SEO + ORM is the call of the hour. Anyone who has an online store, not only wants to increase their presence and standing, but also wants to ensure that their brand is being recognized by their target audience. It is essentially the first step to become a major player and stand out in a many player market! I can guarantee that this will not only be used by the big fish who are well established and will rely more on the monitoring and the reputation side of things but also by the small startups looking for a strong branding campaign to promote themselves and garner greater visibility!
Is Branding + Search Engine Optimization + Online Brand Monitoring & Online Reputation Management the next big thing? Thoughts?
Author: This post is written by Anindita Debnath, who works with Convonix as a Project Manager – SEO. She manages a big team of SEO professionals handling a substantial number of campaigns collectively. Apart from this, she takes up the responsibility of training fresh recruits and ushering them into the ever-evolving world of SEO.