21 Jun Aggressive Internet Marketing Made Possible
Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable?
Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and alert and know what’s going on in the online industry. The following questions will help you discern if your chosen internet site to do the marketing fits the bill.
Ways to Drive Traffic Infographic.
There are lots of ways to drive traffic to your website — and traffic translates into a marketing success.
1. Does the company offer free website design?
Even if you know your HTML, it is still more advisable if a professional team does it for you. Some internet marketing sites offer free web design to make sure that your site’s needs are met. It’s a must that marketing is integrated to the web design. If the company requires you to pay more than fifty bucks for the web design, then so much for straight-forward internet marketing! Look somewhere else!
2. How many keywords does your web site cater to?
Having too many keywords or key phrases to focus on will make your page ranking drop. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.
3. How search engine-compatible is your website?
Internet marketing is coined “aggressive” only if it is a hundred percent search engine-compatible. There are about 10 major search engines online and your site has to work accordingly with them. Find out if your internet marketing site is expert on search engine optimization.
4. Do you know your competitors?
Affordable aggressive internet marketing pushes your business forward by taking note of your competitors. Analysis and evaluation of the competition is mandatory to figure out your shortcomings and advantages over them. If this feature is excluded from your internet marketing plan, you’re getting a mediocre deal.
5. How efficient is the monthly marketing plan?
Usually, you’re asked to pay a monthly fee for the marketing plan. For a marketing plan to be efficient, it must zero in on the following things: webpage development, link exchanges, web content, updates and technical support. Of course, also included are the standard SEO, competition analysis and keyword density.
Building Traffic with Social Media
Will be no aggressive internet B2B marketing without social media. First, let’s take a look at different social platforms and talk about how you can use each one to build traffic to your blog.
Facebook – the largest of all social media platforms with over 600 Million users. Facebook connects “friends” who share information by posting to their wall. Companies can set up fan pages to share information (companies can’t have individual pages, called profile pages). Companies can also set up groups.
From a business perspective, you can get users to “Like” you — become a fan of your company — or join your group. Then, everything you post might show up on their wall to view and share with their friends. I say might show up because Facebook decides you’ll be bored if you see everything your friends and companies you like post, so it only shows you some — those who do a good job of engaging users. So, a key element in any social media strategy is building engagement.
Twitter – the second largest social platform is a micro blogging site with a 140 character limit. Its main value is the public nature of tweets and their searchability via # (hashtags). Basically users Tweet news, information, pictures, links … to their followers. Once a user has a large number of people they follow, the twitter stream (flow of tweets) is so fast users can’t possibly read everything. Users create lists to manage the flow and may only read tweets from users and certain lists.
When users find something interesting or valuable, they can Retweet it to their followers. Thus, messages sent through Twitter can spread pretty far, pretty fast — This is called viral marketing and can happen anywhere, but is likely on open networks like Twitter and YouTube.
The business strategy for building traffic to your blog using Twitter is to both gather a large number of followers (preferably in your target market), tweet interesting things they want to share, and engaging them to follow your links, etc.
Not all Twitter users are created equal and Klout is a mean for identifying influential Tweeters. You can cultivate relationships with these influential tweeters to build traffic to your blog. Sometimes businesses offer free product, free meals, or other incentives to influential tweeters in the hope they will review the product, restaurant, etc.
YouTube and Flickr – these are video-based and image-based social platforms (respectively). Much like Twitter, these sites are open meaning anyone can see everything others have posted (a small number of videos and images are only distributed to select users). As with Twitter, there is the potential for videos and images to go viral — and spread far quickly.
Pinterest – please see post about this new phenomenal image-based social platform here: Is Pinterest Really Leading to Product Purchases?
If you’ve procured the right answers for the previous questions, then you can finally say: “Now that’s low cost aggressive internet marketing.”