How to stand out from your competitors by miles and get the finest taste of Internet marketing?
Why is it important to have your own Wikipedia entry?
It is because when people are searching for information about you, they tend to go to three places: search engines, your website and Wikipedia.
Wikipedia is up with YouTube, Facebook and Twitter as one of the top websites in the world, yet many organizations with dozens of Twitter handles, Facebook pages and YouTube channels have never even read their Wiki. Google searches for the top 5 largest companies in the world reveal Wikis as one of the top results on each one. If your customers are looking for information about your company, products and services on Google, chances are your Wikipedia entry would be high up in search engine’s search results.
Search: Wikipedia is the 5th or 6th largest website in the world by traffic. Wikis show up in the top ten search results of 95% of all searches and about 50% of internet users use Google in any given day…Poor quality Wikipedia pages on an organization often get MILLIONS OF HITS, because it’s the top third-party source of information in search. The flip side of getting so much traffic from search is a reader has to be familiar with the company before they punch the company name into that search bar. While your business might not be notable enough to merit its own Wikipedia entry, your industry might be. Imagine that you sell electric cars but your company is new. You can get a Wikipedia link for electric cars instead of your own business. Following the previous example, you can create a section in the electronic cars entry listing the distributors of electronic cars in the United States.
Branding: Wikipedia is literally a definition of a brand. As “the people’s” encyclopedia, it also tells them how your brand is perceived. Wikipedia is a treasure trove for companies that really care about branding. There are some amazing opportunities for product marketing too. Wikipedia entries, lets say again and again, rank highly on Google. If your customers are looking for information about your company, products and services on Google, chances are your Wikipedia entry would be high up in search engine’s search results. Further, having a link from Wikipedia would give you more organic traffic in the long run and save you money.
I’m not telling corporations ditch Twitter, and LinkedIn for B2B is still the best tool fr B2B, but are we prioritizing based on what?
- Wikipedia is the 5th or 6th largest website in the world by traffic.
- Wikis show up in the top ten search results of 95% of all searches and about 50% of internet users use Google in any given day.
- URLFAN has an influence index on the Web; an index that has identified Wikipedia as the #1 most influential website on the internet.
- Wikipedia is up with YouTube, Facebook and Twitter as one of the top websites in the world.
- Google searches for the top 5 largest companies in the world reveal Wikis as one of the top results on each one.
Yet many organizations with dozens of Twitter handles, Facebook pages and YouTube channels have never even read their Wiki.
Why has Wikipedia fallen off the corporate agenda, while Twitter sits on its pedestal up top? Read below.
Barrier to Entry
One reason is the very hard way to entry. A blog can be setup in hours and a Twitter handle in minutes. On these platforms no formal rules for good content are established, collaboration or agreement with other members is not required, and few challenging new skills are required in comparison. Twitter, Facebook and YouTube don’t mandate consensus or agreement with other members. There’s no rules. In comparison, Wikipedia is said to have more rules than any one knows, marketing content is often met with public basting and success requires genuine community collaboration. New skills like coding in Wikipedia’s HTML-style code need to be known as well. It’s not as easy to just jump in and start learning; gaining the expertise is a long hard road, riddled with challenges, obstacles and lessons learned the hard way. Wikipedia requires compliance with policies. That’s because you share a Wiki with a community rather than owning a page. Read below one of the rules:
May I advertise my organization or its campaigns, clients, products, services or leading individuals on Wikipedia?
NO. Wikipedia is not a place for you to post promotional material for your services, products or to promote any other cause. While a list of the notable services your organization provides might be appropriate, such a list should only include those that are a part of the primary mission and are necessary to adequately describe the organization. Wiki policy on neutral point of view mandates that promotional material and advertising be removed. Advertising may be in addition considered spam and will likely lead to penalties such as blocking or even banning.
Assuming you feel there is value for your organization and Wikipedia, lets dig in, GET AROUND BARRIERS and START WITH US.