Brand Protection

Why Protect Your Brand?  What are the Best Brand Protection Technologies?

BRAND PROTECTION
Brands are exposed throughout the supply chain to the risk of counterfeiting, diversion and other forms of intellectual property infringement that detract from both their immediate and long-term value. Industry sources estimate the annual cost of pirated and counterfeit goods in the hundreds of billions of dollars, some 5–7% of global trade. Counterfeiting is a serious organised crime and those fighting it need to collaborate and share information and experience as much as possible. Industry’s investment and creativity is under global attack and need a brand protection systems to combat the problems.

WHY ITS MATTER?
It’s a problems that can not only impact revenue for a brand owner, but also negatively affect consumer perception of the brand, further eroding its value. However, there are steps you can take to safeguard your brand, and custom-tailored security solutions for brand protection are key among them.
Manufacturers, and the many specialists who provide services to them, need to be able to co-operate effectively with each other, know the latest and appropriate brand protection technology on offer and act together with law enforcement agencies, outside of their normally competitive environments. They also need to know about relevant changes in law and government policies taking place in many different countries.

THE SCALE OF COUNTERFEITING
The counterfeiting of any product is a crime.
Because it is a covert criminal activity, no conclusive figures are available about the scale of the problem. The fakers don’t exactly publicise their activities, and they don’t pay tax or file returns at Companies House.
Instead brand owners and law enforcement must estimate volumes on the basis of seizures made or sudden unexplained changes in regional markets. Industry organisations and regulatory authorities work hard to gather information, but can only provide approximate measures of the impact on local, national and global economies.

PIRACY STATISTICS FROM HAVOCSCOPE.COM

Counterfeit Goods and Piracy Statistics

Financial Value of Global Counterfeit Markets: $663.54 Billion
Average Counterfeit Market: $7.89 Billion

  1. United States$225 Billion
  2. Mexico$75 Billion
  3. Japan$75 Billion
  4. China$60 Billion
  5. Germany$32.25 Billion
  6. Canada$30 Billion
  7. Russia$29 Billion
  8. United Kingdom$21.6 Billion
  9. Brazil$15 Billion
  10. South Korea$14.2 Billion
  11. Paraguay$12 Billion
  12. Italy$9.3 Billion
  13. France$8.5 Billion
  14. Turkey$6 Billion
  15. India$5.094 Billion
  16. Indonesia$4.8 Billion
  17. Hungary$4.6 Billion
  18. Colombia$4.5 Billion
  19. Saudi Arabia$4 Billion
  20. Australia$2.896 Billion
  21. Spain$2.09 Billion
  22. Peru$2 Billion
  23. Switzerland$1.6 Billion
  24. Thailand$1.31 Billion
  25. Argentina$1.068 Billion
  26. Poland$0.919 Billion ($919 Million)
  27. Malaysia$0.7725 Billion ($772..5 Million)
  28. United Arab Emirates$0.75519 Billion ($755.19 Million)
  29. North Korea$0.74 Billion ($740 Million)
  30. Ukraine$0.710 Billion ($710 Million)
  31. Venezuela$0.701 Billion ($701 Million)
  32. Kenya$0.688 Billion ($688 Million)
  33. Netherlands$0.644 Billion ($644 Million)
  34. South Africa$0.644 Billion ($644 Million)
  35. Taiwan$0.6126 Billion ($612.6 Million)
  36. Philippines$0.6054 Billion ($605.4 Million)
  37. Sweden$0.5963 Billion ($596.3 Million)
  38. Kuwait$0.500 Billion (500 Million)
  39. Israel$0.5 Billion ($500 Million)
  40. Greece$0.4752 Billion ($475.2 Million)
  41. Nigeria$0.431 Billion ($431 Million)
  42. Chile$0.4226 Billion ($422.6 Million)
  43. Vietnam$0.422 Billion ($422 Million)
  44. Pakistan$0.358 Billion ($358 Million)
  45. Ireland$0.33657 Billion ($336.57 Million)
  46. Bangladesh$0.335 Billion ($335 Million)
  47. Norway$0.289 Billion ($289 Million)
  48. Singapore$0.2693 Billion ($269.3 Million)
  49. Czech Republic$0.253 Billion ($253 Million)
  50. Belgium$0.252 Billion ($252 Million)
  51. Portugal$0.245 Billion ($245 Million)
  52. Romania$0.236 Billion ($236 Million)
  53. Egypt$0.2333 Billion ($233.3 Million)
  54. Morocco$0.226 Billion ($226 Million)
  55. Austria$0.226 Billion ($226 Million)
  56. Denmark$0.222 Billion ($222 Million)
  57. Finland$0.210 Billion ($210 Million)
  58. Iraq$0.172 Billion ($172 Million)
  59. Bulgaria$0.149 Billion ($149 Million)
  60. New Zealand$0.134 Billion ($134 Million)
  61. Ecuador$0.127 Billion ($127 Million)
  62. Guatemala$0.116 Billion ($116 Million)
  63. Laos$0.105 Billion ($105 Million)
  64. Serbia$0.104 Billion ($104 Million)
  65. Dominican Republic$0.1029 Billion ($102.9Million)
  66. Cuba$0.1 Billion ($100 Million)
  67. Iran$0.1 Billion ($100 Million)
  68. Lebanon$0.0875 Billion ($87.5 Million)
  69. Costa Rica$0.0768 Billion ($76.8 Million)
  70. Bolivia$0.075 Billion ($75 Million)
  71. El Salvador$0.058 Billion ($58 Million)
  72. Cambodia$0.052 Billion ($52 Million)
  73. Georgia$0.052 Billion ($52 Million)
  74. Moldova$0.045 Billion ($45 Million)
  75. Lithuania$0.044 Billion ($44 Million)
  76. Latvia$0.032 Billion ($32 Million)
  77. Jordan$0.031 Billion ($31 Million)
  78. Estonia$0.025 Billion ($25 Million)
  79. Honduras$0.024 Billion ($24 Million)
  80. Brunei$0.019 Billion ($19 Million)
  81. Cyprus$0.019 Billion ($19 Million)
  82. Ivory Coast$0.016 Billion ($16 Million)
  83. Albania$0.006 Billion ($6 Million)
  84. Nepal$0.0056 Billion ($5.6 Million)
  85. Myanmar$0.004 Billion ($4 Million)
  86. Zimbabwe$0.004 Billion ($4 Million)

Alphabetical Index of Black Market Products

World Black Market Value: $1,652.514.3 Million ($1.65 Trillion)
Average Black Market: $32.40 Billion

brand-protection

  1. Alcohol Smuggling$4.3 Billion
  2. Amphetamines$28.25 Billion
  3. Arms Trafficking $1 Billion
  4. Art Theft $10 Billion
  5. Book Piracy $600 Million
  6. Cable Piracy $8.5 Billion
  7. Cigarette Smuggling $50 Billion
  8. Cocaine $85 Billion
  9. Corruption and Briber $1.6 Trillion
  10. Counterfeit Aircraft Parts $2 Billion
  11. Counterfeit Alcohol$1 Billion
  12. Counterfeit Auto Parts $45 Billion
  13. Counterfeit Batteries $23 Million
  14. Counterfeit Clothing $12 Billion
  15. Counterfeit Cosmetics $3.0 Billion
  16. Counterfeit Drugs $200 Billion
  17. Counterfeit Electronics $169 Billion
  18. Counterfeit Foods $49 Billion
  19. Counterfeit IDs and Passports $100 Million
  20. Counterfeit Lighters$42 Million
  21. Counterfeit Money $182 Million
  22. Counterfeit Pesticides $735 Million
  23. Counterfeit Purses $70 Million
  24. Counterfeit Shoes $12 Billion
  25. Counterfeit Sporting Goods $6.5 Billion
  26. Counterfeit Tobacco $4 Billion
  27. Counterfeit Toys $34 Billion
  28. Counterfeit Watches $1 Billion
  29. Counterfeit Weapons $1.8 Billion
  30. Ecstasy $16.07 Billion
  31. Fake Diplomas and Degrees $1 Billion
  32. Gas and Oil Smuggling $53.64 Billion
  33. Heroin $68 Billion
  34. Human Smuggling $20 Billion
  35. Human Trafficking $32 Billion
  36. Illegal Fishing $23.5 Billion
  37. Illegal Gambling $140 Billion
  38. Illegal Logging $15 Billion
  39. International Adoptions $1.3 Billion
  40. Kidnap and Ransom $1.5 Billion
  41. Marijuana $141.80 Billion
  42. Metals and Minerals Smuggling $2.3 Billion
  43. Mobile Entertainment Piracy $3.4 Billion
  44. Money Laundering $1.4 Trillion
  45. Movie Piracy $25 Billion
  46. Music Piracy $12.5 Billion
  47. Nuclear Smuggling $100 Million
  48. Organ Trafficking $75 Million
  49. Organized Crime $322 Billion
  50. Prescription Drugs  $72.5 Billion
  51. Prostitution $187.17 Billion
  52. Software Piracy $58.8 Billion
  53. Video Game Piracy $8.1 Billion
  54. Waste Dumping $11 Billion

brand-protection


Link Counterfeit Goods and Piracy Statistics

Link Countries Statistics

Link The Anti-Counterfeiting Group (ACG)
is a not for profit trade association, recognised as a leading authority on the worldwide trade in fakes.

 Tag Monitor and Protect your Assets as they travel through the Global Supply Chain with Brand Protection System from Nanotag.com.

nanotag-brand-protection

 

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

^