Why Protect Your Brand? What are the Best Brand Protection Technologies?
BRAND PROTECTION
Brands are exposed throughout the supply chain to the risk of counterfeiting, diversion and other forms of intellectual property infringement that detract from both their immediate and long-term value. Industry sources estimate the annual cost of pirated and counterfeit goods in the hundreds of billions of dollars, some 5–7% of global trade. Counterfeiting is a serious organised crime and those fighting it need to collaborate and share information and experience as much as possible. Industry’s investment and creativity is under global attack and need a brand protection systems to combat the problems.
WHY ITS MATTER?
It’s a problems that can not only impact revenue for a brand owner, but also negatively affect consumer perception of the brand, further eroding its value. However, there are steps you can take to safeguard your brand, and custom-tailored security solutions for brand protection are key among them.
Manufacturers, and the many specialists who provide services to them, need to be able to co-operate effectively with each other, know the latest and appropriate brand protection technology on offer and act together with law enforcement agencies, outside of their normally competitive environments. They also need to know about relevant changes in law and government policies taking place in many different countries.
THE SCALE OF COUNTERFEITING
The counterfeiting of any product is a crime. Because it is a covert criminal activity, no conclusive figures are available about the scale of the problem. The fakers don’t exactly publicise their activities, and they don’t pay tax or file returns at Companies House.
Instead brand owners and law enforcement must estimate volumes on the basis of seizures made or sudden unexplained changes in regional markets. Industry organisations and regulatory authorities work hard to gather information, but can only provide approximate measures of the impact on local, national and global economies.
PIRACY STATISTICS FROM HAVOCSCOPE.COM
Counterfeit Goods and Piracy Statistics
Financial Value of Global Counterfeit Markets: $663.54 Billion
Average Counterfeit Market: $7.89 Billion
- United States$225 Billion
- Mexico$75 Billion
- Japan$75 Billion
- China$60 Billion
- Germany$32.25 Billion
- Canada$30 Billion
- Russia$29 Billion
- United Kingdom$21.6 Billion
- Brazil$15 Billion
- South Korea$14.2 Billion
- Paraguay$12 Billion
- Italy$9.3 Billion
- France$8.5 Billion
- Turkey$6 Billion
- India$5.094 Billion
- Indonesia$4.8 Billion
- Hungary$4.6 Billion
- Colombia$4.5 Billion
- Saudi Arabia$4 Billion
- Australia$2.896 Billion
- Spain$2.09 Billion
- Peru$2 Billion
- Switzerland$1.6 Billion
- Thailand$1.31 Billion
- Argentina$1.068 Billion
- Poland$0.919 Billion ($919 Million)
- Malaysia$0.7725 Billion ($772..5 Million)
- United Arab Emirates$0.75519 Billion ($755.19 Million)
- North Korea$0.74 Billion ($740 Million)
- Ukraine$0.710 Billion ($710 Million)
- Venezuela$0.701 Billion ($701 Million)
- Kenya$0.688 Billion ($688 Million)
- Netherlands$0.644 Billion ($644 Million)
- South Africa$0.644 Billion ($644 Million)
- Taiwan$0.6126 Billion ($612.6 Million)
- Philippines$0.6054 Billion ($605.4 Million)
- Sweden$0.5963 Billion ($596.3 Million)
- Kuwait$0.500 Billion (500 Million)
- Israel$0.5 Billion ($500 Million)
- Greece$0.4752 Billion ($475.2 Million)
- Nigeria$0.431 Billion ($431 Million)
- Chile$0.4226 Billion ($422.6 Million)
- Vietnam$0.422 Billion ($422 Million)
- Pakistan$0.358 Billion ($358 Million)
- Ireland$0.33657 Billion ($336.57 Million)
- Bangladesh$0.335 Billion ($335 Million)
- Norway$0.289 Billion ($289 Million)
- Singapore$0.2693 Billion ($269.3 Million)
- Czech Republic$0.253 Billion ($253 Million)
- Belgium$0.252 Billion ($252 Million)
- Portugal$0.245 Billion ($245 Million)
- Romania$0.236 Billion ($236 Million)
- Egypt$0.2333 Billion ($233.3 Million)
- Morocco$0.226 Billion ($226 Million)
- Austria$0.226 Billion ($226 Million)
- Denmark$0.222 Billion ($222 Million)
- Finland$0.210 Billion ($210 Million)
- Iraq$0.172 Billion ($172 Million)
- Bulgaria$0.149 Billion ($149 Million)
- New Zealand$0.134 Billion ($134 Million)
- Ecuador$0.127 Billion ($127 Million)
- Guatemala$0.116 Billion ($116 Million)
- Laos$0.105 Billion ($105 Million)
- Serbia$0.104 Billion ($104 Million)
- Dominican Republic$0.1029 Billion ($102.9Million)
- Cuba$0.1 Billion ($100 Million)
- Iran$0.1 Billion ($100 Million)
- Lebanon$0.0875 Billion ($87.5 Million)
- Costa Rica$0.0768 Billion ($76.8 Million)
- Bolivia$0.075 Billion ($75 Million)
- El Salvador$0.058 Billion ($58 Million)
- Cambodia$0.052 Billion ($52 Million)
- Georgia$0.052 Billion ($52 Million)
- Moldova$0.045 Billion ($45 Million)
- Lithuania$0.044 Billion ($44 Million)
- Latvia$0.032 Billion ($32 Million)
- Jordan$0.031 Billion ($31 Million)
- Estonia$0.025 Billion ($25 Million)
- Honduras$0.024 Billion ($24 Million)
- Brunei$0.019 Billion ($19 Million)
- Cyprus$0.019 Billion ($19 Million)
- Ivory Coast$0.016 Billion ($16 Million)
- Albania$0.006 Billion ($6 Million)
- Nepal$0.0056 Billion ($5.6 Million)
- Myanmar$0.004 Billion ($4 Million)
- Zimbabwe$0.004 Billion ($4 Million)
Alphabetical Index of Black Market Products
World Black Market Value: $1,652.514.3 Million ($1.65 Trillion)
Average Black Market: $32.40 Billion
- Alcohol Smuggling$4.3 Billion
- Amphetamines$28.25 Billion
- Arms Trafficking $1 Billion
- Art Theft $10 Billion
- Book Piracy $600 Million
- Cable Piracy $8.5 Billion
- Cigarette Smuggling $50 Billion
- Cocaine $85 Billion
- Corruption and Briber $1.6 Trillion
- Counterfeit Aircraft Parts $2 Billion
- Counterfeit Alcohol$1 Billion
- Counterfeit Auto Parts $45 Billion
- Counterfeit Batteries $23 Million
- Counterfeit Clothing $12 Billion
- Counterfeit Cosmetics $3.0 Billion
- Counterfeit Drugs $200 Billion
- Counterfeit Electronics $169 Billion
- Counterfeit Foods $49 Billion
- Counterfeit IDs and Passports $100 Million
- Counterfeit Lighters$42 Million
- Counterfeit Money $182 Million
- Counterfeit Pesticides $735 Million
- Counterfeit Purses $70 Million
- Counterfeit Shoes $12 Billion
- Counterfeit Sporting Goods $6.5 Billion
- Counterfeit Tobacco $4 Billion
- Counterfeit Toys $34 Billion
- Counterfeit Watches $1 Billion
- Counterfeit Weapons $1.8 Billion
- Ecstasy $16.07 Billion
- Fake Diplomas and Degrees $1 Billion
- Gas and Oil Smuggling $53.64 Billion
- Heroin $68 Billion
- Human Smuggling $20 Billion
- Human Trafficking $32 Billion
- Illegal Fishing $23.5 Billion
- Illegal Gambling $140 Billion
- Illegal Logging $15 Billion
- International Adoptions $1.3 Billion
- Kidnap and Ransom $1.5 Billion
- Marijuana $141.80 Billion
- Metals and Minerals Smuggling $2.3 Billion
- Mobile Entertainment Piracy $3.4 Billion
- Money Laundering $1.4 Trillion
- Movie Piracy $25 Billion
- Music Piracy $12.5 Billion
- Nuclear Smuggling $100 Million
- Organ Trafficking $75 Million
- Organized Crime $322 Billion
- Prescription Drugs $72.5 Billion
- Prostitution $187.17 Billion
- Software Piracy $58.8 Billion
- Video Game Piracy $8.1 Billion
- Waste Dumping $11 Billion
Link Counterfeit Goods and Piracy Statistics
Link Countries Statistics
Link The Anti-Counterfeiting Group (ACG) is a not for profit trade association, recognised as a leading authority on the worldwide trade in fakes.
Tag Monitor and Protect your Assets as they travel through the Global Supply Chain with Brand Protection System from Nanotag.com.


