BettiBlue Design
BRAND IDENTITY, WEB MARKETING, PRODUCT DEVELOPMENT, DESIGN
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BettiBlue can produce point of sale packaging, ticketing, swing tags with a focus on marketing and the brand image.
Finished artwork will be presented with clear precise technical instructions for factory manufacture.
Packaging is not just designing a box.
It is one of the most important tools that you can get to your customers.
Good Branding mean Good Profit.
UNIFORM or CLOTHING
Face-to-Face way to interact with your customers
BettiBlue can design uniform or corporate clothing, with a focus on marketing and the brand image.
HOW TO DOMINATE THE WORLD
The vast majority of global brands were created for rich Western societies, when the vast majority of the worlds people live in poorer emerging societies. The former are growing older and less prosperous, the latter are younger and growing in wealth. Thats the paradox at the heart of this think-piece, which sets out to ask how you would design a global brand from scratch with the 85 per cent living in emerging markets as your primary focus. The answers are thought-provoking: brands which are first of all visual, which speak to youth, status and even compactness, and which recognize that TV is still the pre-eminent medium in most of the world just for starters.
What is 'Branding' and why is it important to your business?
GOOD BRANDING means GOOD PROFIT
Stand out amongst your competitors and convert that exposure into conacts and profit.
What is 'Branding'?
Branding is an accumulation of different of marketing medium mixed into one so to create an image that says who you are and what you represent. The images comes in a variety of avenues such as:
LOGO
LETTERHEADS
BUSINESS CARDS
PACKAGING
SIGHNS
SHOP DISPLAY
UNIFORM & CLOTHING
WEBSITE
EMAIL AND MORE...
This can be seen in different interpretation but to assemble an image to best suit client can be challenging. One innovative mind who initiated the entrepreneurship to create the image is encouraged but when you have several mind working towards one goal is better...
Why is 'Branding' important to your business?
Having a well design brand for your business is not only good for your image but it will also invite customers to deal business or buy your products and/or services.
PACKAGING DESIGN SOLUTIONS:
PACKAGING - Foremost way to interact with your customers
It is via the packaging of a product that a customer has the only opportunity to interact directly with your brand. promise seen after last night's news cannot.
Consumers are prepared to pay a little bit more for the desirability or WOW factor in a parity retail environment. But while we are seeing all other retail categories - such as cellular communications, automotive, cosmetic, fashion, home furnishing and accessories continually adapting their merchandise to appeal to current trends, the FMCG category has been noticeably absent from the party.
Why should we not capitalise on the consumer's continual pursuit of this WOW! factor.. It is surely here, that the consumer deserves a memorable and feelgood experience, in return for parting with their hard earned cash. This is the essence of added value marketing - giving the customer more enjoyment of your brand via unexpectedly beautiful, memorable, and well- thought out packaging design. In addition good packaging should be able to communicate all of the benefits of a product or brand to the consumer.
Good design gives you leverage. A well-thought out and witty packaging solution, get more free press and word of mouth promotion, better shelf space and ultimately more sales, so you actually spend far less money on marketing. to acquire this sort of brand equity. A truly great package and some PR may be all the marketing you'll need.
A packaging led approach to branding works across the board. If your product can be put in a bottle, bag, box or tin, why then not a charming and memorable one, that enhances the customer's experience of your brand.
Whether as a hedge against downturns in the economy, local or global competition, producing lusted after packaging can be the best business decision you'll ever make.
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