Case Study: Brand Development - Digital Media Management
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Case Study: Brand Development

Project: Brand Development.

Pure Nutritional Powders

Project Components:

  • Branding Strategy
  • Logo Development
  • Packaging Development
  • E-commerce Design and Development
  • Scope, Approach and Methodology
  • Mascot/Gravatar Development
  • Web Design and Development


Company’s History and Growth. Ozpowder was founded with a simple idea, that people can save money by buying what they want, not what they don’t want. Ozpowder offers a variety of pure nutritional powders, oils as well as the tools necessary for you to accurately measure your supplements and make your own custom supplement blends and formulations using your own ingredients.


How is shopping at different from shopping at any other online supplement store? At Ozpowder you won’t find a lot of products filled with extra ingredients that you probably don’t want. With most of the dietary supplements on the market containing fillers and additives, and packaged in excessive, bulky packaging you wind up paying for more than the cost of what you wanted to buy in the first place… the supplement. Instead, they supply you with the pure, simple and un-altered supplement without any of the flavors, anti-caking agents and additives you will find in products elsewhere.

OZ-POWDER-Case Study Portfolio

Logo Ideas

OZ-POWDER Case Study Portfolio

Final Logo for

Final Logo for

Logo creation process

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Final look of logo

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Blog’s hero for

Product Development – Testset

Testset – power powder


Bettiblue Technique as development progressing.

OZpowder obsessed a simple idea, that people can save money by buying what they want, not what they don’t want and get the best freshest quality ingredients. When you land on the website you should instantly get a feel for the company including their style.

To create the brand and perfect website, Bettiblue conducted an in-depth brand workshop along with a complete SWOT Analysis. The information resulting from the workshop was then applied to the brand designs and concepts. The use of SWOT Analysis (strength-weakness-opportunities-threats) and Brand Strategy Workshop helped to create a brand that matched the vibe of OZpowder as well as taking into consideration the core needs for the e-commerce part and including the use of emotional branding “triggers” of the various target audiences. Bettiblue opted to use a Trivia Quiz to engage customers with an alternative medicine knowledge along with information about becoming a herbal/natural supplement expert. A videolog allows customers to virtually meet the brand and better understand the entire process. The E-Commerce Magento website was used to allow a customized shopping experience to fully accentuate the wide variety of products offered by OZpowder . Bettiblue developers implemented Dynamic HTML for coding which aid in many areas such as in the newsletter design for monthly news about OZpowder .

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