Categorized as: Blog Articles

Video Marketing Combined with the Value of Drone.

Video Marketing Combined with the Value of Drone.

90% of online shoppers agree that video is helpful in making shopping decisions. The power of video is incontrovertible, but the power of aerial video taken by drone? Even better. Aerial video can be such an effective marketing tool because it is unconventional. Anyone can get footage of, say, a convention from the ground. But the aerial view of a convention is not an everyday visual.

Probably the two most valuable facets of video are its high engagement and high shareability. Think about it; no other medium includes both visual and auditory senses. That’s essentially what makes videos stand out. It is just as easy for an internet user to share a video as it is to share an article, podcast, or infographic, …

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A video marketing strategy for your business

A video marketing strategy tips for your business from Vimeo.

https://vimeo.com/blog/post/how-to-build-successful-video-production-strategy

Written by Vimeo staff  Vitaly Shter

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“Simple Wikipedia” for business success

Business Success through “Simple Wikipedia”

The Wikipedia page always shows up in Google top searches. It gives credibility and exposure to your company – its the untapped goldmine for your business success.  But is it really simple Wikipedia or it it more complex ? Well, the answers depends how your company prepare for a  Wikipedia page. To make u enjoy “Simple Wikipedia,” we at Bettiblue have listed some steps that your company should follow:-

Ensure Broad-spectrum RR campaign: Maximum mentions in the press, and more visibility at blogs/social media pages makes you more “notable and legitimate”. …

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Wikipedia Entry – The Untapped Goldmine For Your Business Success

How Wikipedia Entry Helps Your Business Success

In the era of technology, it remains pivotal for all business to make available credible information to their clients over the internet. Wikipedia is one such popular portal where your company’s listing means higher hits, credibility and great Google search rankings – it is an untapped goldmine of opportunities for any business. Over the last 10 years, Wikipedia has surpassed other social media platforms for its impact since they are the world’s biggest online encyclopedia portal – a portal which is full of Gold for your business. Thus, Wikipedia can be successfully tapped by utilizing it as a marketing gizmo. For small and larger organizations and businesses, getting listed in the Wikipedia portal can prove a bundle of new clients and opportunities. A …

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Adobe Digital Marketing Symposium

This is the must-attend Sydney event for digital marketers and advertisers for 2012! The Adobe Digital Marketing Symposium is your opportunity to learn and share key strategies to drive marketing innovation for the coming years.

Adobe Digital Marketing Symposium will help you stay at the forefront of digital marketing. With key educational sessions on Social, Mobile, Digital Advertising, Personalisation, Conversion and Analytics, learn how you can increase revenue and ROI with Adobe Digital Marketing solutions.

link here:

Adobe’s Sydney event for digital marketers

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How Much Money are You Losing Because of Poor Website Design?

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ” Charles Darwin

How much money are you losing because of poor website design?  Usability, the Content and the Visual Design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. Conversions are where websites pay off. You must see your site as your laboratory! If you’re a blogger might want to gain more subscribers. If you run an e-commerce site …

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Job Searching With Social Media Infographic

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Social Media Statistics for Fortune 500

What social media sites are popular with the Fortune 500 companies? Here’s a nice infographic from Go-Gulf.comthat shows some key social media statistics for the big corporate players.  A few key points:

Only 23% have a corporate blog 58% have an active corporate Facebook account 62% have an active corporate Twitter account and have tweeted from in the past 30 days Specialist retail industry has the most number of blogs Insurance industry has the most number of Facebook pages.

I think we’ll see this change pretty dramatically in the next 12-24 months. What’s the most surprising statistic for you?

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Does Your Brand Need a Mobile App? Yes.

1.  Mobile strategy enhances customer loyalty

Your brand has a terrific website, perhaps mobile optimized. That’s great, but here’s why you need your own branded app.

The old  realestate rule still rings true.  It’s all about location, location, location.  But in a mobilized world, location means location-aware boundaries. When a consumer enters, exits or lingers within your boundaries, you reach out and engage with offers and promotions that are timely, location specific and in-context. Only possible with installed apps, this key part of your Mobile strategy enhances customer loyalty, and re-defines brand interaction. It seems like only yesterday that brands were scrambling to get Twitter profiles and Facebook Pages.  Now, those things seem ancient as brands are realizing that mobile is the future (a future that’s already here).

2.  Consumer …

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New anti-counterfeiting campaign for brand protection.

The Comité Colbert launches new anti-counterfeiting campaign The luxury sector continues to advocate against counterfeiting

“Buy a fake Cartier, get a genuine criminal record” “With this phone, you better be ready to call your lawyer! “Real ladies don ’t like fake” “Are you ready to unravel this one? “A bet on the wrong horse can be very expensive” “Counteifeits are no bed of roses” “Lucky charm? Unlucky at customs”.

Seven new tag lines were launched this morning by the chairmen of companies belonging to the Comité Colbert, which likes to use humour to get travellers’ attention. Ten thousand posters will be displayed in French airports, courtesy of French Customs as well as to partnerships developed by the Comité Colbert with the French airport authority, Air France and the urban furniture …

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