This is the must-attend Sydney event for digital marketers and advertisers for 2012! The Adobe Digital Marketing Symposium is your opportunity to learn and share key strategies to drive marketing innovation for the coming years.
Adobe Digital Marketing Symposium will help you stay at the forefront of digital marketing. With key educational sessions on Social, Mobile, Digital Advertising, Personalisation, Conversion and Analytics, learn how you can increase revenue and ROI with Adobe Digital Marketing solutions.
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ” Charles Darwin
How much money are you losing because of poor website design? Usability, the Content and the Visual Design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. Conversions are where websites pay off. You must see your site as your laboratory! If you’re a blogger might want to gain more subscribers. If you run an e-commerce site …
1. Mobile strategy enhances customer loyalty
Your brand has a terrific website, perhaps mobile optimized. That’s great, but here’s why you need your own branded app.
The old realestate rule still rings true. It’s all about location, location, location. But in a mobilized world, location means location-aware boundaries. When a consumer enters, exits or lingers within your boundaries, you reach out and engage with offers and promotions that are timely, location specific and in-context. Only possible with installed apps, this key part of your Mobile strategy enhances customer loyalty, and re-defines brand interaction. It seems like only yesterday that brands were scrambling to get Twitter profiles and Facebook Pages. Now, those things seem ancient as brands are realizing that mobile is the future (a future that’s already here).
2. Consumer …
The Comité Colbert launches new anti-counterfeiting campaign The luxury sector continues to advocate against counterfeiting
“Buy a fake Cartier, get a genuine criminal record” “With this phone, you better be ready to call your lawyer! “Real ladies don ’t like fake” “Are you ready to unravel this one? “A bet on the wrong horse can be very expensive” “Counteifeits are no bed of roses” “Lucky charm? Unlucky at customs”.
Seven new tag lines were launched this morning by the chairmen of companies belonging to the Comité Colbert, which likes to use humour to get travellers’ attention. Ten thousand posters will be displayed in French airports, courtesy of French Customs as well as to partnerships developed by the Comité Colbert with the French airport authority, Air France and the urban furniture …
Some say image is everything, and that’s especially true on the Internet where the shift to visual optimization is playing an increasingly important role in the recent phenomenon of photo marketing and Pinterest. While only a few years ago the concept was a foreign one, infographics have become one of the most popular ways to display info on the Web and if done correctly they can not only help spread brand awareness and loyalty, but can great improve your organic rankings as well. Here are valid reasons that you should consider implementation infographic creation into your marketing and customer outreach plans.
Information. By presenting information in a compact and creative approach, infographics are able to quickly convey knowledge and engage its viewers. This powerful tactic …
How sweet it is to have more traffic for your site without spending a single cent. Now it is a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take massive time, to say honestly, I am not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I am about to tell you, if you have plenty of free time.
Putting up a company would of course require a lot of things, to get straight to the point, you need a …
Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer