26 Jun Choose Right Colour for Your Logo from WikiHow
[framed_box]One of the most fundamental parts of creating a strong brand is color choice. As human beings we have pre-conceptions about the meaning of different colors. The colour scheme you choose will create a particular emotional response to your business logo design and company branding. Getting those colors, or emotional responses right or wrong can make a huge impact on your sales. Choose your primary logo and business theme colors carefully as every color has a subliminal meaning that should reflect what your style and theme of business is.[/framed_box]
There is a great new tool which can help out with color selection called Cymbolism. It’s an interactive survey of color and word associations. Every page loads a new word, for which you have to select a color you feel best represents it. The results are then aggregated and you can see most popular associations either by color or by word.Look through the table above for a quick overview of what each color stands for. Some questions to ask yourself:
What color represents your brand’s personality?
What color suits the characteristics of your product/service?
What color does your competitor(s) use?
- Here’s some examples for you to compare your corporate or even personal colors against their hidden meanings:
[framed_box]• Blue is known to encourage trust and is very corporate (think Facebook, Twitter, Foursquare, Skype, WordPress, Aldi, HP, Dell, PayPal. Citibank, ANZ): liberal, freedom, social, medicine, launch, trust, music, progress, smart, loyalty. • Green makes people feel safe and secure (think BP, Starbucks, Australian Made, Woolworths, Suncorp): environmentally-friendly, organic, earthy, trust, grow, natural, money, profit, clinical • Brown is a good warm color (think Gloria Jeans): rustic, furniture, cottage, warm, romantic, earthy, colonial, books. • Yellow elicits the quickest response from potential buyers (think Yellow Pages, Optus, McDonalds): energetic, cheerful, happy, jubilant, young, friendly, fun, sun. • Gray inspires creativity and symbolizes success, neutral, balanced, doesn’t evoke strong emotion (too much can feel cloudy or moody) • Black signifies dignity, sophistication and authority (think Adidas, Hilton, Sofitel, Macquarie Bank, Mercedes Benz): quality, authority, prestige. • Red stirs senses and passion and is associated with power and energy (think Coca-Cola, Virgin, Vodafone, KFC, Pizza Hut, Coles, Target, Westpac, NAB): powerful, radical, excited, bold, passionate, rebellious, leading, sex, hot, love, devil. • Orange stimulates creativity, ambition and energetic activity (think Penguin books, ING, Sunrise, Nickelodeon, Jetstar): warm, summer, autumn, friendly, inviting, retro, mellow, solar.[/framed_box]
Would you like to charge a little more for your products or services? Then add a little burgundy to your corporate color palette. Affluent men and woman are attracted to blue-based red tones whereas it produces uneasy feelings in lower socio-economic groups.
What color best represents your brand’s personality? Think of your target market and what they look for in a business that offers what yours does? If you sell mainly to men, you’d probably want to overlook pinks and purples (feminine colors) as your company colors. If your client base is older and very conservative, then browns and blues will likely work better than vivid reds and yellows.
It is a good idea to use two logo colors to compliment and highlight not just parts of your logo, but important information on your business website and promotional material. Use color theory to ensure perfectly matching logo colors.
- Once you’ve chosen your colors it’s vital that your brand stays true to them – if your corporate colors are young and vibrant make sure that your marketing materials, your staff, the way you answer the phone and your product mix reflect this.
- You aren’t limited to one color. Some brands like eBay choose to go with many colors to represent variety — but you can also choose a couple of colors that work well together.
- Finally, what good is a well thought through and meaningful color palette if your colors don’t remain consistent. Look at the world’s leading brands like Qantas or Coca Cola for example – how many shades or variations of their chosen color do you see around the world or across different media?
- The answer none – where ever you see their logo it is always displayed in their exact tone of red and so it should be for your brand colors too. Use spot color printing for your marketing collateral or at very least have an approved four color process breakdown for your key colors, especially for print advertising. Make sure your color remains true online and invest in having a detailed brand style guide for anyone and everyone to follow
- In short – never underestimate the power of color.[/list][/framed_box]
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Sources and Citations
http://bettiblue.com/logo-colours/Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Choose Right Colour for Your Logo. All content on wikiHow can be shared under a Creative Commons license.