29 Jun Consumers Go Mobile Infographic
Go Mobile Infographic : Go Mobile, Go Cross-Platform and Get in the Cloud.
Go Mobile one of the most anticipated trends in social media marketing, digital branding and mobile-local search. If you’re a local B2C using social media marketing to further your growth, you should definitely check these key points below. Social Media Today offers its take on 2012 trends by suggesting three big surges – ‘Go Mobile’, ‘Go Cross-Platform’ and ‘Get in the Cloud’ – that businesses should be on the watch.
Clearly, the most exciting trend is the one that has consumers go mobile.
2012 will be the year the consumer takes center stage in the world of mobile marketing. The Mobile Marketing Association Forums this year will address four key aspects of this change and explore how Consumer Centric Engagement can deliver value to brands and marketers. The 2012 MMA Forum staged in New York last June. The event brought together experts from Google, Microsoft and a number of big name brands to discuss how to use mobile apps and the mobile platform to reach consumers and create new business opportunities. The event was dominated, rather predictably, with big brands talking about how mobile has gone from an optional add on, to one of the most important channels to engage their audience.
Tablets are also becoming more important for brands. Tablet penetration is still small, but it’s increasing rapidly and tablet owners are seen as high value consumers. Users also exhibit different behavior on tablets compared to mobile – and are increasingly being treated differently by brands.Tablets are amazing when it comes to shopping and an amasing platform for brand-building,. The reach might be small now, but the consumer is valuable and it’s worth paying attention to the tablet.
The 2012 MMA Forum really drove home the importance of mobile when it comes to building your brand and business. The question for every business should no longer be “if” you get into mobile, but when and how.