How Much Money are You Losing Because of Poor Website Design? - Digital Media Management
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How Much Money are You Losing Because of Poor Website Design?


28 Jun How Much Money are You Losing Because of Poor Website Design?

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ” Charles Darwin

How much money are you losing because of poor website design?  Usability, the Content and the Visual Design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. Conversions are where websites pay off. You must see your site as your laboratory! If you’re a blogger might want to gain more subscribers. If you run an e-commerce site you want more sales. Maybe you just need more leads for your business. Whatever the action you want people to take you job is to make it easy. Help them help you.

Techno geeks would claim that designing a website is as easy as 1-2-3 with all the available software and programs. With just a few clicks on the computer a website will be “born”. And if it is true that the success of an online business largely depends on the design of the website, why then do some online business fail? Something must be amiss with the design of the website.

Practicing good design principles is a must if you want to have a website that will reach out to potential customer as well as yield the desired sales. We are focusing on the main principles and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.

How do users think?

Before one can begin designing intelligently for a site, one must know what content and features should stand out above all others. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

In which order should the user notice content? What pieces reflect the main purpose of the website? The answers to these questions can differ greatly for each type of site, of course. The website for a pizza place may want to have the “Order Now” button a top priority, while the current specials are noticed directly afterward. In contrast, the company history, staff, terms of service, or otherwise, probably aren’t a main concern to most visitors upon entering the website, although the content is available if need. A blog, in contrast, would want the newest content noticed first, as well as any specified featured posts. Other social media or strong branding presences would then be second. Remember: Users don’t read, they scan.

Don’t make users think:

The web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.

If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.

Simple and clear:

There are very many website design features which are developed to improve the look and appearance. However this features when overused makes a website complicated making it difficult for users to use it.
The “keep it simple”- principle (KISS) should be the primary goal of site design. Strive for simplicity instead of complexity. From the visitors’ point of view, the best site design is a pure text and one relevant image, without any advertisements or further content blocks matching exactly the query visitors used or the content they’ve been looking for. This is one of the reasons why a user-friendly print-version of web pages is essential for good user experience.

Hierarchy in Type and Layout

Many feature rich websites primarily organize content by keeping things simple, and using the power of visual hierarchy to lead the user’s eye where it is needed. There are many things that can influence hierarchy, including visual weight, but many content heavy websites with additional features choose to go the simple route: creating hierarchy with effective typography and the placement of content within the layout.

Larger sections are organized among smaller ones, and sections closer to the top left are given more attention than those towards the bottom right. Following the F Pattern for placement of visual hierarchy is always a good thing to keep in mind. Furthermore, or define content sections and organize those section in terms of importance, typography can be used. Larger font sizes, more unique fonts, text color, and more can all influence the visual importance of a feature on a website.

Consider target audience:

Target audience refers to the type of people that a given website is supposed to reach.  If the target users of the website belong to the senior group, using the smaller fonts favored by the young generation is not advisable since the senior readers would need to make font modification in their own computers just to read the content of the website. This not the case when your target audience is the youth. A website to be accessed by the youths should be interesting bright so as to attract them. If you’re having a website for young children, it’s important to note the differences between the way kids use the Internet and the way teens and adults do. Kids are much less forgiving in a lot of ways than adults, and will more quickly abandon a site that doesn’t meet their needs and expectations. Other social considerations to consider when designing a website are gender, religious beliefs and cultural values.  Before designing a website it is good to consider the language or jargon that is used by your target audience in order to achieve effective communication.

Appearing professional helps to keep users, people look up to and trust most bright people in the world so why would it be any different online? Professional typing and use of words related to your target audience really helps to enhance website and give the users positive perspective of the website. All you need is a thesaurus and patience and a professional feel of site can easily be portrayed to your visitors.

Designing a website adaptable to mobile phones is must.

The number of internet users accessing the internet through their mobile phones is increasing good web design should incorporate use of mobile website design. Mobile website design is enabled by the use of a special markup language called the HTML5. Mobile website helps to increase a website target audience.

Connection to social networks and smartpnone apps.

We are B2B social media specialists, our job is social communication between your site and your target market.
I will not outline preaching here about social media use, its belongs  to other posts.  I think the most important point here is defining your goals. People can spend a lot of time on social media and not get the result they want because it is the wrong medium for that goal. The mobile and social media revolution is upon us and this needs to be integrated into website building  strategy, positioning, and goals.


“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ” Charles Darwin

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