26 Jun How to Design Infographic from wikiHow
While only a few years ago the concept was a novelty, Infographics have become one of the most popular ways to display data or information on the Web and if done correctly they can not only help spread brand awareness and loyalty, but can great improve your organic rankings as well. Here are steps that you should do for infographic creation into your marketing and customer plans. While some fad trends come and go, infographics are here to stay. With huge brands like USA Today, The New York Times and Google infographics are becoming a powerful tool for passing a huge amounts of information to the masses. Companies large and small are using infographics to build their brands, educate their audience and optimize their search engine ranking through link-building. Learning how to design a good infographic and avoid to make a boring one is a must skills.
- Plan and research some great facts and statistics.. Get correct data. See some sites to get free information: Google Public Data
- Use free online tools to create simple graphs of data: Stat Planet, New York Times’ Visualization Lab, Google Public Data
- Use graphic software create a strong visual impact that precisely displays the information in way that is rational and blend with the overall design.
- Decide on a colour scheme. If picking a color palette is hard for you, stick to therule of three. Choose three primary colors. Of the three, one should be the background color (usually the lightest of the three), and the other two should break up the sections.
- Ideas for infographic formats include: Timelines; Flow charts; Annotated maps; Graphs; Venn diagrams; Size comparisons;Showing familiar objects or similar size or value.
- Organize an infographic in a way that makes sense and that keeps the viewer interested. Remember that it’s all about quickly conveying the meaning behind complex data. You will be given a lot of data and will need to create a visual story out of it.
- Draw conclusions. Every good infographic has a hook or primary take-away that makes the viewer say “A-ha!” As a designer, you should make this hook the focal point of the design if at all possible. Placing the hook at either the center or very end of the infographic is usually best, so that it grabs more attention. Give the most important information the most visual weight, so that viewers know what to take away
- Include your URL so people can be sure who made it.
- With all of the data that goes into an infographic, make sure that the reader’s eye easily flows down the page; the wrong color palette can be a big barrier to this. Keep a palette that doesn’t attack the senses. And consider doing this before you start designing, because it will help you determine how to visualize the various elements.
- By presenting information in a compact and creative approach, infographics are able to quickly convey knowledge and engage its viewers.Keep it simple! Don’t try to do too much in one picture. People have to able to translate those graphics into the words you are putting across.
- Infographics also must make content memorable so users will remember it in days to come.
- Imagine what would happen if you were speeding on a highway and trying to read a traffic sign that contains too much information, would you be able to read the information exactly? Simply due to the unclear information given, anyone who sees and reads it could miss the important message on it. Keep it very clear, simple and memorable.
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