How to Use LinkedIn For B2B Marketing

Ways to Use LinkedIn for effective B2B Marketing

One of the Best B2B Marketing tool. With more than 160 million users on LinkedIn, the site is regarded as the N1 social network to target B2B Marketing.  While the general public has a good sense of how to use the site to showcase their resumes and connect with recruiters, insights into how brands can best use LinkedIn for B2B marketing are harder to find.  Yet B2B connections are happening on the site every day.
The B2B marketers were a little late in warming up to social media, but if recent reports are to be believed, that is a thing of past. According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter).

Linkedin marketing B2bNow LinkedIn emerged as the most-used channel with 72% of B2B marketers using it to for their marketing efforts. So what can you do to get started today?

1. How to Use LinkedIn to Generate and Qualify B2B Leads Link
Is LinkedIn just for job seekers? Jason Miller from Marketo says it’s not. He points out that a LinkedIn profile contains a lot of useful information for B2B marketers and presents a table with eight types of data that you can use for lead generation and qualification.
LinkedIn is most used during the workweek, with peak time between 12pm and 3pm each day.

2. Top 3 Reasons LinkedIn Was Made for B2B Marketers Link
Frank Isca says B2B marketers should use LinkedIn because it’s easy to gain credibility with your target market. Already, 58% of B2B marketers are using the network. LinkedIn rocks, he says, because of its pre-eminence as a network for business professionals, the ability to communicate to prospects via company pages and the chance to grab leads via LinkedIn groups.
LinkedIn has more educated professionals than any other network. High tech, finance and manufacturing sectors have the biggest worldwide presence on LinkedIn.

3. B2B Marketing – 3 Powerful Ways To Get More Out Of LinkedIn Link
They say the best things in life are free and Dawn Westerberg is feeling the love for the free version of LinkedIn. She shows how you can achieve marketing success by choosing and joining appropriate groups and checking for common connections to build your network.
Use the ‘who’s viewed my profile’ as a starting point for building a relationship by finding out why the person viewed your profile.

4. Linkedin for B2B marketing – Social Media Week Link
Who’s on LinkedIn? According to Tasmsin Fox-Davies since the site has somewhere in excess of 150 million professionals as members, many of the people B2B marketers want to target are there. LinkedIn is particularly important because of the rich data it provides via people’s profiles. The site can be used to build community (especially through groups), attract influencers and carry out a content strategy, as well as for lead generation and sales.
One in four professionals has a presence on LinkedIn and 15% of European businesses use it every day.

5. How to Be Social on LinkedIn for B2B Marketing Link
Ron Medlin gives tips on using LinkedIn effectively, including identifying active profiles to connect to, choosing groups by industry and location and making good use of LinkedIn Answers.
To get impact from LinkedIn you need to network strategically.

 

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About Irina Kalonatchi

Irina Kalonatchi : Digital Media Director of BettiBlue.com, Wikipedia Expert for Brand Positioning, Marketing Digital Director of www.FormulaOz.com. irina@bettiblue.com

 
 

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