18 Jun Infographic: digital tool to boost your brand in 2012
Some say image is everything, and that’s especially true on the Internet where the shift to visual optimization is playing an increasingly important role in the recent phenomenon of photo marketing and Pinterest. While only a few years ago the concept was a foreign one, infographics have become one of the most popular ways to display info on the Web and if done correctly they can not only help spread brand awareness and loyalty, but can great improve your organic rankings as well. Here are valid reasons that you should consider implementation infographic creation into your marketing and customer outreach plans.
By presenting information in a compact and creative approach, infographics are able to quickly convey knowledge and engage its viewers. This powerful tactic is just the beginning…People are able to translate those graphics into the words you are putting across. Info graphics also make content memorable and users will remember it in days to come.
Some of the best infographics go on to be high-value collateral that are used in a variety of contexts. Our clients find that resource-based infographics often lead to numerous requests to print or otherwise re-purpose the graphic for new applications, like Power Point. Infographics printed as posters, translated into foreign languages, and even used as marketing collateral at trade shows and retail stores.
The truth is, the infographic medium is extremely powerful as a marketing tool. As with any popular or emerging content medium, there will eventually become a point where novelty has worn off. This is the point where the content must evolve. It must be self-sustaining based on its inherent value. While there will continue to be new and exciting content types emerging all the time, infographics can still be used to great reward by marketers willing to go the extra mile but only one in an effective long-term content marketing strategy. A variety of content types & promotional efforts should be synergistic, and build momentum over time.
Informative graphics are seen as easy to the eye and mind. Now if you incorporate your brand in the graphics creation, then you are making it easy for users to understand your brand and be aware of what it’s all about. This means that people who not were aware of what it’s all about can now get to know in simple terms and in graphics that make sense to them.
Use of social media
They say a picture is worth a thousand words, but what about a thousand hits? Defined as “graphic visual representations of information, data, or knowledge,” infographics are more likely to be shared via social media than your standard text article. Therefore, PR professionals are taking notice of this visual phenomenon. Infographics are easy to use and catchy if done professionally. Social media scenes are a good platform of advertising your graphics and generate extra traffic through backlinks. Use twitter, face book and so on to post your graphics then invite your audience to your page for more stuff.
Infographics are a useful tool that can help drive traffic to your site. It helps turn plain content into eye catching and interesting stuff that other users will want to embed into their site and also share with others. Inforgraphics can help your brand awareness and your search engine ranking. Brand awareness and search engine always go together. Good search engine ranking makes people to discover your website, while you need good brand awareness to make them to continue to come back visiting. To some extent, brand awareness can also make search engines to respect your website as a source of good content for internet users.
From gamification to mobile photo sharing, these tools can help your brand get a leg up this year. This infographic from online coupon retailer CheapSally.com explains how—and offers examples of brands that are using them.