Case Study: PowerPoint Presentation for a Brand
Your PowerPoint Presentation is part of your personal brand and that of your organisation. If you’re still clinging to bullets and regular slides, you’re damaging your brand and it doesn’t matter how brilliant you are as a presenter.
Just like Pavlov’s dogs, it’s a conditioned response. Pavlov’s dogs salivated when Pavlov rang a bell because they anticipated being fed. Audiences deflate when the presenter uses bullets or regular slides with stock cartoons because they anticipate being bored. The Multimedia revolution already happened. People have seen PowerPoint used to show images to inspire and amuse, to show diagrams to clarify and explain, and to show charts that make data meaningful rather than deadly. So when you show slide after slide of bullets, your audience will make that mean that you’re out-of-date and that you and your organisation stuck in the past. The audience may be thinking “If you’re lazy about preparing your presentation, what else are you lazy? When you sit through a lengthy bullet-point presentation, do you say to yourself “The presenter could have sent me the slides for me to read and that would be a lot quicker?
The lesson is that if your slides aren’t brief, engaging, entertaining, you will damage your brand by negative reactions.
PowerPoint Presentation for Nanotag.com by Bettiblue
Abalone Industry, Brand Protection Seminar, Nanotag.com
Presentation by Ian Allen, CEO of Nanotag Technology Pty Ltd, on July 2012, Hobart, Australia
20 slides, animations, original images, corporate template
Powerful PowerPoints presentation could be the simplest and cost effective way to improving your business.