21 Jun Selling Through Social Media to Close More Leads
Selling Through Social Media Platforms is not a Fad Marketing.
Selling through social media channels for B2B marketers in the digital arena continue to grow, as new tools and more effective marketing platforms offer companies new ways to reach their target audiences. Increasing budgets and the growing willingness of B2B marketers to try new strategies will make next year of increased activity in digital channels. Companies recognize that search, and specially social media, video and mobile have high potential to deliver new leads and keep existing customers loyal. A growing number of Digital Marketing strategies selling through social media are effective to acquire new leads and keeping customers engaged; and marketers are willing to put these tools to the test.
The B2B marketers were a little late in warming up to social media, but if recent reports are to be believed, that is a thing of past. According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). Now LinkedIn emerged as the most-used channel with 72% of B2B marketers using it to for their marketing efforts.
Generating Leads or Selling Through Social Media not only means that prospects have to visit your site. People get to know and buy your services or products, even without visiting your websites. With Social Media Marketing, your business can be promoted throughout various avenues that were not available 10 or even 5 years ago. Social media marketing is a low cost/high return promotional method and can draw prospects in large numbers. Websites such as Twitter, Facebook and YouTube are no longer websites for kids; they have now become potent sources of online branding and marketing for B2B and B2C.
Selling Through Social Media to Close More Leads What is Social Selling?
There is a growing amount of buzz about a concept called “social selling” (often used synonymously with Sales 2.0). Many will argue that sales, particularly B2B sales, has always been a social activity. After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships. Traditionally this was done via face-to-face business meetings, industry conferences, athletic clubs, civic organizations, social clubs, etc.
In the last five years the notion of social sales has changed dramatically with the adoption of Web 2.0 and social media. For starters, social media has greatly increased the scale and reach of our relationship networks (people with whom we maintain some degree of one-to-one contact) and peer networks (people we don’t know but whom we see as “people like me”, or in the case of B2B “companies like mine”.) Web 2.0 technologies have also changed the way in which we collaborate online, with most B2B buying decisions starting, progressing, and often even closing online without any face-to-face meetings.
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