Staggering Growth of Pinterest Infographic

The growth has been staggering, even in what many would call an overly social era. But surrounded by Facebook, Twitter, LinkedIn, Google+, etc., Pinterest has really made a name for itself.

These are the points we found most interesting:

  • The number of Pinterest users to visit the site daily has gone up 145 percent since the beginning of 2012
  • Pinterest content is very different in the UK, and more centered around venture capital, blogging resources, web analytics and the like
  • Over 80 percent of pins are actually re-pins rather than brand new content
  • Pinterest user growth is better than that of Facebook and Twitter at the same point in their history
  • As expected, 80 percent of Pinterest’s user base is female
  • Brands are having a helluva time leveraging Pinterest — Better Homes & Gardens has 25,000+ followers on Pinterest, compared to 21,000 on Twitter

pinterest-infographic

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About Irina Kalonatchi

Irina Kalonatchi : Digital Media Director of BettiBlue.com, Wikipedia Expert for Brand Positioning, Marketing Digital Director of www.FormulaOz.com. irina@bettiblue.com

 
 

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