The Importance of SEO in Internet Marketing - Digital Media Management
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The Importance of SEO in Internet Marketing


11 Jun The Importance of SEO in Internet Marketing

Did you know there are over 14 billion searches online per month? With a global economy more businesses are going online now. That means the days of the Yellow Pages, door knockers and telemarketers are over. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to your online business.

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Search Engine Optimization is true scientific method that works.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine.

SEO Secrets: There Are None

SEO is a time consuming effort which most people running an online business do not have. SEO strategist can form a strategic Internet marketing plan around search engine optimization, social media marketing by building backlinks to your website. There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Google has told us for well over 10 years what is important to them and how to rank higher in search engines. It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. Now with the influx of Social Media the search engines are looking for that to show importance for your online business. While the concept is simple the work to complete a totally white hat seo service is time consuming.

Social Media Optimization

The best thing is that even search engines also considered social media signals in their rankings. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress.

A tweet is a powerful message composed of 140 characters or less, with a flexible link shortening and with multi-protocol services. Your tweets will get you anywhere taking you to all your followers and to various enthusiastic social search services. For SEO’s concern, you can see it that Google cache the most tweeted content of your website. Habitually, when the page is most tweeted, Google will take the initiative to rank it to the SERPs.

Here’s another great button in social media today. The prevailing Facebook “Like” button and a power “share” is being considered as most powerful widget or plugin. The idea behind this Facebook Likes and share is to give ample access to data to the most discerning web users.

In Facebook, if the status is being liked by many, you will see that your status will be on the top news. This means that all who have liked the status have given it significance. And you know search engines now look at links being shared on Facebook profiles and Fan Pages that are marked as being shared to “everyone”. So it follows then that when your link will be liked or shared most by everyone, you’re not only having traffic from Facebook itself, you also have the chance  that it will be indexed and definitely gets higher organic search ranking.

So there you have it. Always remember that we are living now in the world of online advancements. Get used to Search engines, blogs, and social networks for all these will help you generate quality traffic.

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