Turn Your LinkedIn Profile into a Business Marketing Powerhouse
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Tips for Create LinkedIn Profile for Business

LinkedIn Profile

16 Jun Tips for Create LinkedIn Profile for Business

Create Powerful LinkedIn Profile for Business

LinkedIn is the most powerful social network for business. When visitors first land on your LinkedIn profile, a box displaying your profile highlights fills the screen. Given the importance of first impressions, the information in your “profile box” should be complete, current and optimized. This is your best chance to make a good impression. When it comes to LinkedIn, the most important thing to start with and pay attention to is your profile, or to be more precise, the profile of your company your representing. This is where you will be able to show your company to the world, and your LinkedIn profile is basically an enhanced business card you will give out in the cyber world.

And Your Prospects Are Already Looking You Up!
That’s right. They’re Googling you and one of the very first things that show up is your LinkedIn profile! Is it conveying exactly what you want people to know about you and why they should do business with you? Does it make people want to take the next step and reach out to you? It’s crucial that you have a professional presence that shows your credibility and professionalism before they find you. This is YOUR chance for them to see you exactly as you want them to!
Do not forget to be interesting, as well as professional in your Linkedin profile. When your potential customers or clients view your profile, they will have to be enticed into contacting you or wanting to find out more about you, and this is exactly why you should make sure your profile is interesting, informative, and relevant. You can use the services of a SEM company or social media marketing companies for creating a good profile for you.

1. Use a Confident Head shot in Your LinkedIn Profile
You will have to make sure you are using a great picture. Avoid getting very stylish or classy in your profile picture, and ensure you use a head shot (photograph showing your face alone). This is your very best opportunity to make a great first impression and is essential to attracting connections. No professional photo? No credibility.

2. Create Your Professional Headline  Simple and Compelling
This is the job title that appears just below your photograph. Make sure the most important job is what appears there, and ensure it clearly states where you work and your designation. It is the first thing every visitor sees about you. Secondly, it is included in almost all your communication on LinkedIn. So, take it seriously.  Use brief, descriptive, simple keywords so the right professionals on LinkedIn can discover you. Make your headline text compelling, but use words that resonate with your market.

LinkedIn Profile

3. List the Most Important Work Experiences
Include your work experience in such a way that it explains why you are good at what you are doing, and it highlights your business mission and vision. Remember to include your leadership or team experiences that weren’t job related. List your current position and at least two past positions. If you don’t list at least two past positions, your LinkedIn profile won’t be considered “complete,” which can mean missed opportunities to be discovered by prospective clients and customers. Make sure to describe each of your roles in depth, and again use those keywords that will resonate with your target markets!

4. Make Solid Connections
As important as this is, making solid connections is often neglected. Once your profile can tell the story you want, start making solid connections. You can make out time or set out a time monthly to find more people and add them to your connections to your LinkedIn profile. With the available features on there, this is easy to do. Something you can harness to grow your LinkedIn connection on the go is LinkedIn mobile app.

Your existing contacts—your “natural” network—can provide a rich online networking experience and can help you quickly ramp up your visibility. This foundation network is key to creating a powerful presence on LinkedIn! To uncover all of your connection opportunities, go to “Add Connections” in your navigation menu, which is listed under “Contacts.”

Thoroughly review LinkedIn’s connection channels.

There are four natural connection channels provided by LinkedIn. Make sure to go through all four connection channels to make sure you find all potential connections who can be a part of your network. Regardless of how many connections you may already have on LinkedIn Profile, it’s worth your while to go through this exercise monthly because membership growth continues to be very strong on LinkedIn!

Send a LinkedIn invitation to connect to existing contacts though the “Add Connections” feature.
Review colleagues from your current and past work experience and send invitations to connect.
Find classmates from high school and college to connect with.
Review the “People You May Know” list. This is LinkedIn’s connection suggestion engine!

5. Get Good Recommendations
Many people still do not understand the power of having recommendations. Recommendations are a big part of LinkedIn, and you should make full use of them! Having recommendations on LinkedIn profile gives you instant credibility, especially when it comes from other professionals related to your field. Fortunately, people are always very willing to recommend others once they ask for recommendation. You may need to edit the default text; it is simple and straight forward. Alternatively, personally write recommendations for other people who actively use their LinkedIn account. There is a huge possibility that they will return the favor. These recommendations will help you land new clients and customers, as they are sometimes even more important than customer feedback.

6. Use Your Summary Creatively
Use the profile summary to properly introduce what you do and what your business is doing. Many people just repeat the same thing they already have on their profile in the summary. That is an unnecessary repetition of work experience.

Keywords within your profile summary section.The summary section on your LinkedIn profile is where you have the most flexibility to expand upon who you are, whom you serve and how you help your clients. Although this section is not as visible as your “profile box,” it’s still important.

Write the text in your summary section in the first person, as if you were talking directly to potential clients. Begin with “My name is…” Why? Because your name is a keyword, and this provides a simple introduction to your story. Your summary section should include keywords that describe how you help your clients in language that resonates with them! Try to stay away from industry jargon if possible. Also, don’t stuff your summary section with keywords. Simply use effective keywords and phrases where they fit. The “specialties” section of the summary is a great place to list your areas of expertise using descriptive keywords.

Remember : Your LinkedIn Profile Isn’t About You
It’s all about your target market and how you can help them achieve their goals. This should always be your number one focus when communicating your business to others. Always speak in terms that express how what you do benefits them.

NOTE: Don’t Forget to Be Personal!
Even though many fail to follow this rule of thumb, it is always a good idea to be personal when it comes to social networks. Yes, you are promoting your business, but this doesn’t mean that you should look like a robot without any personal life or human feelings. Therefore, let everybody know that there are real people behind your company; people who have their own interests, lives, and so forth. Statistics have shown that people will always take you more seriously if you are not hesitant to showcase your employers, as well as yourself on your LinkedIn profile. However, keep in mind not to overdo it – LinkedIn is not Facebook! If you overdo it, you run the risk of looking unprofessional.

Gather Recommendations and Use SEO in Your Profile

7.  Become an Expert:
The best way to gain credibility in a field is to become a go-to resource. LinkedIn offers a number of tools for helping professionals engage with peers to exchange information and ideas. For example: LinkedIn Groups, LinkedIn Answers, and LinkedIn Today are all great ways to reach out to colleagues and become part of the trending conversations in your field.

8. Join and Participate in Relevant Professional Groups
This serves two important purposes. First, because the groups you join appear on your profile page, you seem more professional when you join groups in your industry. Secondly, you are likely to make very valuable connections by participating in group discussions and sharing your unique insight.  Strive to review and participate in group discussions at least once per week. You can join up to 50 groups, but your time will be best spent focusing on three to five at most. Otherwise it will be difficult to keep up with all of the conversations.

Join groups that are relevant to your business and target markets. For example, if you have a local business, look for groups that are organized around where you live or work! Consider joining alumni groups, peer groups and groups that are organized around professional and personal topics that you are most interested in. Lastly, think about groups where your target markets might be hanging out so you can find ways to be creatively visible and valuable to them with the resources and insights you share. Share relevant, resourceful, rich content with your groups that can help other members. Ask questions and respond to comments!

Magic of groups is not to go and start a discussion, it’s the ability to be the greatest direct sales prospecting tool. Every time you join a group you build your database by the numbers of people in the group. Don’t treat LinkedIn profile like your treat other social media. In our personal social media environments we are in the habit of connecting with people like ourselves. However, in business you should be joining groups to be surrounded by people who are the opposite of you – full of prospects.

9. Extras
a.Add your education information to your LinkedIn profile.
List colleges and the high school you attended in this area. Why? One of the primary search tools within LinkedIn is the ability to locate people with whom you attended school. This is a potential connection point that can open doors for you.
b.Customize your “website” listings.
Under the Websites section of your LinkedIn profile, you can have up to three listed. Choose the “Other” option when setting up each of these links and describe the links to your brand with relevant terms. For example, rather than using the phrase “my website,” I use “Smart Social Pro Blog.” Not only is this more descriptive, it also gives me a better opportunity to rank for those keywords in search.
c.Include a link to your Twitter profile.
Add your Twitter handle to your LinkedIn profile. Visitors to your profile can now follow you on Twitter directly from within your profile box! LinkedIn and Twitter are tightly integrated. You can share your tweets as LinkedIn status updates (best practice: add #in to the end of specific tweets rather than choosing to send all tweets to LinkedIn), and you can share LinkedIn status updates as tweets!

10. Focus on timely and relevant status updates
LinkedIn is a professional business network; therefore, it’s busy during business hours! You should strive to be visible and valuable during that time. Your status updates should add value to your target markets. Posting to a group, unless you have something monumental to sell, is a time suck and not really worth it. Posting a status update is totally worth it because it’s a free professional billboard  where tons of business can be generated as a result. Absolute minimum is to update once per week, the ideal would be to update once per day. A fantastic tool for adding value in your industry is to take advantage of LinkedIn Today. This is LinkedIn’s top news tool available right there inside the network. You can customize your news updates by industry and easily share relevant stories with your connections. Top news is surfaced by the people, not by an editorial staff.

11. Company Page for Your Company
Millions of professionals are following more than two million companies on Linkedin.  Why do professionals follow companies?  They can be current clients, potential clients, and professionals in the media, job seekers, and other stakeholders that may provide or looking to gain insights.   Having a company listing in Linkedin provides these followers with the latest news; understand your companies’ services.

The overview tab on the company page provides an introduction to your company and has the opportunity to be in front of a reach of a rather large network of people.  This is where you can reinforce your message and positioning to those that do any research on your company.   Several types of interactions that this company page within Linkedin will foster, such as, company updates on topics ranging from announcements and comments on industry news, and Linkedin members will be able to see all the people who are connected to your company, so information gets shared.
Product and services tab, build out the services tab within your Linkedin company page.   This function allows the listing up to five services, and you can enhance the appeal of your offerings with up to three display banners and a custom video.

12. Events:
Use it for events listings and mining data for an event. This last part is particularly under utilized. You can get a lot of competitive information by doing research such as scheduling conflicts or the scheduling of other similar events. It’s also a great way to run into a person that you have been trying to get a meeting with and stalking them at an upcoming event. Your event application will have visibility on your LinkedIn profile.

13. SEO
As far as SEO is concerned, you should make sure to make your profile public, and use your keywords in the profile. Also, remember to use your/your company’s full name, as this is what your potential clients or customers will use to track you down online. So, instead of ‘we’ or ‘I’, use the company name and your name.

14. Time Is Running Out
With LinkedIn quickly becoming a new standard in the professional domain, you could already be missing out on opportunities by not having a profile for your business. If you have a Linkedin profile already and it is not optimized, you could be jeopardizing opportunities with prospects that are already checking you out.

15. Final Thoughts
There are so many features and tools available with LinkedIn. It is essentially a networking treasure chest for any businessperson, filled with opportunities to deepen existing relationships, meet new professionals and add value to members of your target markets. To take advantage of all of these opportunities, it is important to spend time learning as much as you can.

Finally, bear in mind that there are many more important features that can help you turn LinkedIn into a business marketing powerhouse. All you have to do is use them. Following these tips will ensure that you put your best foot forward with a comprehensive snapshot of who you are, what you do and where people can learn more about you. Your LinkedIn profile should serve as one of your most valuable professional digital assets you ever had.

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